The Art of Opting Out

Letting go of a few of my favorite things

Since 2013, my grounding principles have been: show up, pay attention, be honest + don’t be attached to the result. These 4 simple rules have been essential these past 4 years.

With this in mind, my business strategy in ’24 has been pivot: from brick + mortar to online, events + wholesale.. But there’s so much more change underway. Moving into ’25, I’m taking it a step farther. This will be my year of letting go.

“These mountains that you are carrying, you were only supposed to climb.”

_najwa zebian_

This year I’m focusing on #4 of the principles: “don’t be attached to the result” + learning to let go of expectations on how business is supposed to be managed or retail is supposed to be marketed or life is supposed to be lived or the earth is supposed to be saved, letting go of platforms that drain my energy but no longer provide reciprocity + letting go of evolving markets that are destructive in nature and channels that’ve become mega corporations. I don’t share this lightly as shifts like these are a massive undertaking.. I’ve been laying the foundation on these changes for months, but it’s still painful to pull the plugs.

“Surrender to what is. Let go of what was. Have faith in what will be.”

_sonia ricotti_

So with faith, I forge on + in ’25 I’m letting go of a few of my (previously) favorite things: Apparel, Amazon, Etsy…